What is The Blue Algorithm?

The Blue Algorithm is a creative studio and publishing platform founded by Melissa Geurts. It explores emotional UX, poetic technology, and system-level design through interactive tools, digital rituals, and sensory storytelling.

Who founded The Blue Algorithm?

The Blue Algorithm was founded by Melissa Geurts, a creative executive, emotional systems designer, and award-winning leader in emotional UX and AI-powered storytelling.

What does The Blue Algorithm create?

Projects from The Blue Algorithm include The Feelings Library – an emotional operating system using rituals and somatic design – and System Crash – a glitch-pop album created using AI and memory loops. The studio also publishes research on design, emotion, and creativity.

What is poetic technology?

Poetic technology is the fusion of emotional depth, systems thinking, and emerging creative tools. The Blue Algorithm uses this approach to build emotionally resonant experiences that help people connect with their feelings, bodies, and memories.

What is emotional UX?

Emotional UX is a design philosophy that prioritizes the user's inner experience, supporting emotional expression and regulation. The Blue Algorithm uses this in all its tools to create emotionally intelligent, somatically grounded interfaces.

Can I collaborate with The Blue Algorithm?

Yes. The Blue Algorithm works with collaborators across design, tech, and wellness. You can reach out via hello@thebluealgorithm.com to propose a partnership, residency, or creative commission.

What makes The Blue Algorithm different from other design studios?

The Blue Algorithm combines AI tools, emotional design, creative strategy, and somatic research to build tools that are deeply human. It's not just a studio — it's a creative operating system for the future of feeling.

Where can I learn more about The Blue Algorithm's research?

You can explore ongoing essays and thought experiments on The Blue Algorithm's Substack at thebluealgorithm.substack.com — a space for decoding emotion, design systems, and creative technology in real time.

The Blue Algorithm

A creative studio.
A narrative lab.

A home for feeling-driven work across writing, sound, story, and AI.

Our Work

Narrative Systems

Brand voice, naming, tonal architecture.
For founders, studios, and weird tech
Sound & Emotion

Original music, sound design, and sonic identity for projects with feeling.
Books & Storytelling

Books, emotional literacy tools, longform essays. Personal but shareable.
Creative Strategy

Sometimes you just need someone who sees the whole picture. We help you get clear and make it make sense.
AI Integration

From speculative tools to functional rituals — AI woven into the creative process.
Systems & Care

Client journeys, stakeholder trust, and operational clarity. For teams that want their backend to feel as thoughtful as their brand.
Ethics & Infrastructure

Advising on frameworks that center people, not red tape. Grounded in lived systems, research, and real-world use.

In Orbit

System Crash

Music, sound, and emotional architecture.
→ For late-night thinkers, digital ghosts, and people who feel too much.
Button: Listen

Listen
The Book of Emotional Species

Field guide
→ A poetic, nonlinear book mapping emotions as creatures, elements, and ecosystems.

Writing
The Feelings Library

Emotional intelligence platform
→ A mobile and web tool designed to help people map, track, and process emotions.

Feel
Melissa Geurts

Creative direction, story systems, and emotional strategy.
→ For founders, studios, and strange tech that needs a soul.

Talk
The Blue Algorithm (Journal)

Substack
→ Longform writing and narrative experiments exploring memory, systems, AI, and the body.

Read
Joshua Hobson

Systems, care, and operational clarity.
→ For mission-driven orgs, ethical infrastructure, and teams that want their backend to feel human.

Meet